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Fishbrain, the fishing app and social community, raises $13.5M Sequence B


Fishbrain, the Sweden-made cellular app and social community for sport fishing, is disclosing $13.5 million in Sequence B funding. The spherical is led by B Capital Group, the VC fund based by Fb co-founder Eduardo Saverin, with participation from SoftBank Ventures Korea, and current traders Northzone, and Industrifonden.

The brand new money injection, which brings complete funding to $28 million, can be utilized by the startup to broaden its vertical social community and data-driven app that claims a membership of over 5 million anglers. This may embody doubling headcount from 30 to 60 this 12 months, in a bid to speed up person development and proceed to construct out what Fishbrain claims is the main digital platform for sport fishing.

The corporate was conceived of in round 2011 after co-founder Johan Attby exited Tific, a B2B platform for IT help. Being entrepreneurial at coronary heart, he begun fascinated with what his subsequent enterprise could be, whereas working by way of an 18 month earn-out. After trying into varies concepts, Attby determined he wished to construct a vertical social community.

“In a general social network like Facebook the discussions are very shallow and there’s no lasting value in them. My thesis was that people that share a passion wanted to do that in a peer-group and that the discussions would have lasting value as users share real information. I also saw the opportunity of making the actual service better based on all the data you crowdsource in a vertical social network… so I decided to pursue the idea”.

The vertical of alternative would change into sport fishing after the Fishbrain co-founder learn a newspaper article that highlighted fishing as being the world’s hottest interest. The intention could be to create a group of like-minded individuals who like to fish, with a person expertise for anglers that might be much more rewarding than posting catches to Fb or Instagram.

“I grew up on a farm in Sweden and had fished all my life, so I recognised the potential of a massively popular pastime that had no dominant mobile app to connect fans. It all just clicked into place. As an angler, we created something that I love,” he says.

“Fishbrain provides beginner to pro anglers with the tools and insights to fully enjoy their fishing. The interactive map makes it easier for anglers to find hot new fishing spots and see what other anglers are catching, with Fish Species Recognition, fishing forecasts, and bait recommendations all combining to help take our users’ fishing experiences to the next level. We do the hard work of crunching data so that anglers don’t have to”.

Up to now, Fishbrain’s group of customers has logged over three.7 million catches price of knowledge, that are fed into the app’s machine studying based mostly mannequin that recognises fish species utilizing laptop imaginative and prescient. This knowledge is then mixed with climate, tide patterns and different knowledge factors to assist predict when and the place customers can catch their desired fish.

“It’s important to stress that at Fishbrain we are all immensely focused on environmental sustainability, and advocate a catch and release policy, whereby the angler will put a fish back in the water once it’s been caught. When it comes to the outdoors, tomorrow matters too,” provides Attby.

Fishbrain is out there free of charge on iOS and Android, with a premium model beginning at $5.99 monthly that allows customers to make use of the startup’s AI-powered Forecast function, unlock all shared catch positions, and discover the best baits.

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