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BuzzFeed’s Matthew Henick takes content material position at Fb


Matthew Henick, previously the pinnacle of BuzzFeed Studios, is becoming a member of Fb’s media partnerships staff, the place he’ll function head of content material planning and technique.

In a post on Facebook, Henick argued that the social community is “a storytelling platform at its core,” and it appears like he desires to assist Fb benefit from these storytelling alternatives:

Good tales draw the viewers in, however nice tales deepen the viewers’s connection to one another. The way forward for storytelling is social. As media learns to wield the benefits of the digital world, a totally new video expertise is rising on cellular, with a possible for social and interactivity that we’re solely starting to faucet. It resists silos like “first” and “second screens.” I believe everybody on the planet ought to have the ability to contact this expertise — whether or not they wish to eat it, create for it and even monetize it — in a singular, unified means. Fb is in an incredible place to supply that. It’s a transparent extension of the corporate’s mission to deliver the world nearer collectively.

Even at BuzzFeed, it appears like Henick’s position was to attach digital media with extra conventional types of storytelling — he led a staff focused on turning BuzzFeed content into TV series and feature-length films. BuzzFeed announced earlier this year that it was restructuring its leisure group.

Fb, in the meantime, launched a new Watch section last year the place customers can take a look at unique reveals.

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